The stylistic identity of the company reflects the meaning of the term which gives name to it. "Archetipo", a philosophical concept that indicates the purest essence, the original par excellence, which in the field of design means removing the maximum without doing harm to the cut and to the line of the dress.
In all the brand's collections the bride feels the emotion of the "excellence" that interprets her wishes...she will say "this is MY dress..I can feel it." This is possible thanks to the continuous innovative research, the ability to see&listen to, the tailored art and the strength of our creations.
The essentiality of the lines, matched to the refinement of the fabrics and the accessories, has allowed us to realize a winning style able to satisfy the peculiar demands of every single market.
Everything always 100% made in Italy.