Porchlight is proud to announce that ‘Salute,' a moving patriotic spot directed and edited by Peter Zavadil for The Tombras Group and Food City, received a total of eight top awards, including six ADDYs from the AAF’s American Advertising Awards and two from the National Grocers Association (NGA) 2014 Creative Choice Awards, to date.

The AAF’s Northeast Tennessee American Advertising Awards honored the spot with an ADDY for ‘Best of Show-Broadcast,’ and a Gold ADDY for ‘Television: Regional/National.’ The commercial also took home Gold ADDYs for ‘Overall Best in Show,’ ‘Advertising-Cinematography,’ ‘Digital Advertising-Social Media’ and ‘Advertising-Music,’ from the AAF’s Knoxville American Advertising Awards - as well ‘Best of Show Marketing’ and ‘Best Connection through Tradition Media/TV,’ from The National Grocers Association (NGA) 2014 Creative Choice Awards.

The commercial, which pays tribute to the armed forces and the individuals that protect and service our country, has received 1,468,230 viewings on YouTube to date.

“A great spot always starts out with great creative, and The Tombras Group’s team provided us with a brilliant and inspired script – and the kind of open collaboration that enabled us to deliver a truly memorable commercial,” says Peter. “I love storytelling, and this was an opportunity to not only tell a story, but to create a spot with an emotional and heart-felt message that conveys Food City’s commitment to community and country in a unique and compelling way.”

The Tombras Group’s VP/Creative Director, Charlie Andrews, noted, "Once in a great while everything falls together and you are rewarded for being in the crazy business of advertising. "Salute" is such an example. Every member of our creative team touched this spot. The client shared our vision. And maybe most importantly, Peter shared our vision. When I saw the playback from the very first scene we shot, I immediately knew that this spot was going to be special."

CREDITS: Agency: The Tombras Group (Knoxville): Creative Directors: Charlie Andrews, Rick Baptist; Production Company: Porchlight (Nashville): Director: Peter Zavadil, DP: James King; Producer: Tameron Hedge, Executive Producer: Kristen Forrest, Editor: Peter Zavadil; Color Correction: Forward (Nashville): Colorist, Rodney Williams; Music + Audio Post Company: Auralation (Knoxville): Composer: Paul Jones.