The event was the launch party organized by the leading newspaper 'Mid-Day' to showcase their new format. At the launch were present Bollywood personalities such as Amitabh Bachchan, Abhishek Bachchan, Anil Kapoor, Elli Avaram, Sharman Joshi, Jackky Bhagnani, Neha Sharma, Kangana Ranaut, Rakesh Roshan, Jeetendra, Tusshar Kapoor, Purab Kohli and many more.