FITNESS MADE SIMPLE Exercise and Nutrition Plan ft. John Basedow - New Fitness Made Simple TV commercials start this week on E! and ESPN. John Basedow is the creator of Fitness Made Simple, a best-selling line of workout and nutrition DVDs, and author of the book Fitness Made Simple: The Power to Change Your Body & Life. Fitness Made Simple offers a comprehensive exercise and meal plan program that has helped thousands of men and women of all ages build lean, muscular bodies.