An international campaign to boycott Israel is gaining momentum in Europe.
Eight years ago, pro-Palestinian activists started a boycott targeting Israel's economy in an effort to end the occupation.
The impact has so far been minimal.
But if US-led peace talks fail, some Israelis fear the movement will accelerate, especially with growing pressure from the European Union, a major trading partner.
Al Jazeera's Atia Abawi reports from the Jordan Valley.