Toby Daniels, co-founder & CEO at Crowdcentric and founder of Social Media Week, discusses the biggest 2014 trends and industries in social media and what to expect during the biannual week-long event that reaches across five continents, including Europe, North America, South America, Africa and Asia on February 17-21. Daniels also weighs in on how advertisers will tackle Super Bowl  XLVIII and the Winter Olympics to promote products via social media.