Keith Bliss, senior vice president and director of sales & marketing at Cuttone & Co., Inc., weighs in on the top technology and social media earnings this week from  Apple Inc. (NASDAQ: AAPL), Facebook Inc. (NASDAQ: FB), Google Inc. (NASDAQ: GOOG) and Amazon.com, Inc. (NASDAQ: AMZN). 

Tech giant Apple Inc. (NASDAQ: AAPL) on Monday is expected to report fiscal first-quarter earnings of $14.05 on revenue of $57.46 billion, according to analysts polled by Reuters.

Shares of Apple rose 1.38 percent to $553.60 in afternoon trading.