Http://myblingobsession.com has the details on the "free pdf's page. Take a look.

The new list. Online marketing is constantly changing and there is something new right now. A list is a marketer's prized posession. Until now. There's a new way. Facebook user ID's. Everyone is on Facebook and everyone on Facebook has a user I.D. I can provide thousands of them. The thing is, they are not just I.D's. These are TARGETED I.D's. Each person on my "list" has shown an active interest in the topic, or niche I am interested in. They are actively interested in what I have. That's far, far better than an ordinary list of emails.
This lets me use Facebook advertising in a way that is ultra cheap and efficient. My ads are only displayed to my "list," so what do you think happens? Fantastic results.
Facebook has its own targeting, but is too vague. Sure you can target, but what's the use if they are not interested in your niche?
You see Facebook doesn't have a button for your niche. I do!