Tamir Koch, chief executive officer at TriPlay, discusses the technology behind MyMusicCloud, the multi-platform cloud-storage service. In addition, Koch weighs in on how users can store and sync music from any device, including syncing from Apple Inc.'s (NASDAAQ: AAPL) iTunes. TriPlay is a cloud services company that enables users worldwide to access, manage and share music, photos and videos across any computer, mobile phone, tablet or web-enabled television. MyMusicCloud recently released a new app for Samsung Smart TVs that allows listeners to use any device, including their smartphones, tablets, Macs or PCs, to control MyMusicCloud on a Smart TV.