Free Watch Grammy Nominations concert 2013 Online!
For the first time in its history, the Grammy Nominations Concert is being held on a Friday night after five years of airing on Wednesdays. CBS says one key reason for the move is the ability to promote the show five days straight.
"Our air (time) is still our best opportunity to let the biggest audience possible know the show is there," CBS executive VP, Specials & Events, Jack Sussman tells Billboard. "From Sunday football into primetime through Thursday night, we bang this like a drum to get people to tune in on Friday night.
"'Blue Bloods' on a Friday night does 14 million people so there are people who want to watch TV and be entertained. We need to get out the word out and having five nights a week of well-watched television enables us to do this."