Lay's, the company most commonly known for making potato chips will be unveiling a new and very interesting goodie called Wavy Potato Chips Dipped in Milk Chocolate.

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Lay's, the company most commonly known for making potato chips is unveiling a new goodie.

Lay’s recently announced that starting the second week of November, a new product will hit store shelves called Wavy Potato Chips Dipped in Milk Chocolate. The newest item is out on a limited edition basis and the chocolate chips will only be available at Target stores.

The beautiful bag housing the sweet and salty chips retails for right around $3.50. The gold and red packaging is reflective of the holiday season.

Right now, the company is testing the waters to see how the public takes to the chip flavoring. Although it considered a limited edition product, if it does sell well, the milk chocolate chips could become a permanent staple in Lay’s lineup.

Frito Lay’s vice president of marketing stated “When you try something drastically different, you have to walk before you can run. We wanted to test our way through this before we go big."

It was also pointed out that the new unveiling opens the doors for other potential flavors including peppermint along with white and dark chocolate flavored chips.