Long considered as "dirty" words -- areas reserved for marketers and distributors -- marketing, branding and audience-building have become the responsibilities of the filmmaker and the producer. Who are you? What are you trying to say and to sell? Who is your audience? How, when, and where do you start the conversation with your audience?

Building strong and appropriate marketing, branding and audience-building strategies are unavoidable in creating a business plan, securing partners and the success of the film you envisioned. Speakers in this module will shed light on: identifying the lifecycle of a project; online campaigns and social media; when and how to engage the audience; targeting management tools; trend watching; film and social impact; packaging for agents and talent agencies.