Following Gabe’s keynote we had a panel discussion with Sina Kamala Kaufmann from wooga who responded to his ideas, and add some thoughts of her own. Sina is the head of communications and partnerships at wooga (world of gaming), the second largest developer of social games worldwide.



Then, Willempje Vrins took us on the journey of designing, developing and promoting a new sport that motivates people to work out in a new way, by using game mechanics and principles. That sport is called Figurerunning.