The potential for social technologies — as advanced as they are — is huge. And as yet, mainly ignored. We are just beginning to realise what else is possible, not just in terms of marketing and community management, but as productivity enhancing systems that can be deployed right across the value chain. Marketers will need to easily manage and successfully hit the target audience with the right message - at the right time - in the right place. To perform real time marketing with insight-lead creativity to reach success in social demands new roles, governance and workflows as in some cases moving parts of content creation inhouse - to coop with incoming customer messages at a scale. What are some different ways of architecting the value chain from Brands, Creative, Media, Digital, PR, and social agencies as well as a new category of technology vendors perspective? And how should we visualise the future of the ‘social’ and ‘always on’ environment? Keynote will cover: - Enterprise best practice within handling organizational setups and teams to be able to execute social with success, even beyond the marketing and customer service teams - Who does what in terms of strategy, content planning and community management? - What resources is needed in order to execute social at a scale and reach internal KPI:s? How does successful organizations go from campaigns to “always on” and what are the challenges in that transition? We’ll hear from Ulrik Bo Larsen CEO & Founder of Falcon Social, and find out how we should be planning for the future. Keynote Presented by Falcon Social CEO & Founder Ulrik Bo Larsen

Host: Falcon Social Company Overview Falcon Social provides a SaaS software platform which allows marketing departments to Create, Launch and Measure social media campaigns in real-time across multiple social media types such as Facebook, Twitter, Google+, YouTube, Instagram, and display ad networks. Falcon enables marketing teams working in HQ, in local marketing groups or dealerships and in supporting agencies, to collaborate to ensure a consistent brand presence across the different social media types. The platform incorporates complete functionality for social marketing and yet remains simple to use with an engaging, visualisation based user experience (UX). Falcon Social was endorsed by Facebook in April 2012 as a Global Top 10 Preferred Marketing Developer, and in November 2012 by Google as the first European based Google+ Pages Partner. Falcon Social has direct client relationships with global customers such as Carlsberg, PANDORA, Orangina-Schweppes, Georg Jensen, Bavaria and Colgate and has strong presence in the DACH market across industries and institutions such as Deutsche Telekom AG, ARD, Josef Manner, Conde Nast, Big FM, Mammut and Heinrich Heine (Otto group).