The Kai Po Che actor, Sushant Singh Rajput has also joined the league of endorsements. He will be seen hopping into the same bandwagon as John Abraham, Shahrukh Khan, Priyanka Chopra and many other starlets, in the industry. Apparently, this new face in Bollywood, will be seen promoting a fairness cream brand -- like his seniors in the industry. Sushant's take at endorsements is acceptable but what made him think of a fairness cream is a little not happening! Now, is it the Shahrukh's Fair and Handsome advertisement that has inspired Sushant to go the similar way? It looks like Rajput is totally blinded by the glitzy world of endorsements! The endorsing brand is not known yet, however Sushant has been finalized to be the new face!