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STORY: Television thriller "American Horror Story: Asylum" and medieval fantasy "Game of Thrones" led nominees for prime-time Emmy Awards on Thursday (July 18).

In a new twist, online DVD and streaming service Netflix won its first Emmy nominations for political drama "House of Cards" and comedy "Arrested Development." "House of Cards" garnered nine nominations including best drama and leading actor and actress in a drama for Kevin Spacey and Robin Wright respectively.

FX's "American Horror Story: Asylum" pulled in 17 nominations including best miniseries and HBO's "Game of Thrones" landed 16 including best drama. Last year's winner "Homeland" was nominated in 11 categories including best drama.

In the comedy category, NBC's "30 Rock" gained the most nominations with 13 including best comedy for the long-running series' final season. Creator and star Tina Fey and co-star Alec Baldwin picked up nominations in leading comedy acto