Stephen Pratt, MD, worldwide consulting and systems integration and executive council member, Infosys, says: "Our research shows that people will certainly share though they're very savvy about how they give up their personal information. Companies need to crack the code in mining data effectively to gain consumer trust and clearly articulate the benefit to their customers."
Source:
http://www.allvoices.com/contributed-news/14909475-brits-relaxed-about-banks-mining-data-to-fight-fraud